America Online Inc. Monday took to the air waives with the launch its interactive television services for the masses, dubbed AOLTV.
AOLTV viewers can watch television using their existing broadcast signals and choose from a variety of popular AOL features including e-mail, instant messaging, chat and a built-in programming guide. The service is connected through a set-top box and comes with a wireless keyboard or universal remote control.
The launch of AOLTV is the latest jewel in America Online's "AOL Anywhere" marketing crown. In addition to AOL's wireless initiatives, the service provider is intent on bringing one of its branded Internet services to online consumers anywhere, anytime through a range of wired and wireless devices.
The service will first be offered in eight selected markets including Phoenix, Ariz., Sacramento, Calif. and Baltimore. AOLTV will then be rolled out to its American Online's 23 million members nationwide, just in time for the holiday sales surge.
