Medscape to Spend $33 Million on AOL Ads Medscape to Spend $33 Million on AOL Ads Paul Jones
The Health-centric Web site Medscape will spend $33 million on AOL advertising over a three-year period. AOL has a combined customer base of over 20 million. Terms of the agreement were not revealed but AOL will receive warrants to buy Medscape shares.
AOL has tried to increase advertising revenue since it began charging customers flat-rate subscription fees in 1996. Read the full story.
